AnalogFolk partnered with Nike on various digital initiatives, most notably developing the strategy and building the platform for the award-winning "TRAINED" podcast, which featured Nike's performance experts and athletes discussing holistic training (movement, mindset, nutrition, sleep). They also helped create the "Nike Trainers Hub" and the "Mind Sets" program, shifting Nike's focus from just "Just Do It" to promoting mental well-being through mindful movement, with content across Nike apps, podcasts, and social channels.